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Yes&:

High-Impact PSAs For Government and Nonprofits

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Make an impact. Move people to act.

At Yes&, we understand the science behind delivering a powerful message. Public Service Announcements (PSAs) are the most cost-effective way for government programs, 501(c)(3) nonprofits, and community organizations to raise awareness and drive action. Through TV, radio, print, digital, and out-of-home PSA campaigns, organizations can maximize reach to a mass audience while keeping costs low through donated airtime and space. Yes& PSA clients rank in the top 10% of PSAs aired nationally.

PSAs Help Organizations:

  • Raise awareness about critical social issues and government programs.
  • Encourage public engagement in donations, policy support, and advocacy.
  • Establish trust and credibility through community-driven messaging.
  • Build valuable media relationships across local and national networks.
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Gain exclusive insights from our PSA Playbook to understand what drives PSA placements.

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American Red Cross

Yes& leveraged its close relationships with PSA Directors in the top markets to secure valuable airtime for ARC, boosting the network's exposure by 3,000% and generating over $238 million in donated media in 2020 — the highest on record.

Case Study

United Services Organization (USO)

United Service Organizations - Wikipedia

Propelled by research insights that public awareness of the USO had faded since Vietnam, Yes& created a dozen national PSA campaigns to educate the public about its services. The USO received over $627 million in donations since the inception of the PSA program.

Case Study
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SCORE

Yes& created and launched a TV and radio PSA Campaign to reach national networks and local TV and radio stations in markets that had high populations of minority entrepreneurs. The campaign has achieved over 150 million in impressions and $20 million in media value.

Case Study

Download Our Resources

PSA Fact Sheet

The pros to PSAs, what you can and cannot say in a PSA, the 4 steps to developing a PSA, and insights to get your PSA on air.

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2024 Annual PSA Director Preference Survey

10 insights from PSA Directors to make the most of your PSA campaign.

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The PSA Playbook: A Nonprofit's Guide to Success

A comprehensive roadmap to creating a compelling and impactful PSA.

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