--- title: Healthcare Technology Company Drives Web Traffic and Content Downloads with LinkedIn description: A healthcare technology company wanted to reach new decision makers in the pharmaceutical industry. We recommended a paid social strategy using LinkedIn prospecting and remarketing campaigns. Here's what we learned. image: https://info.yesandagency.com/hubfs/Imported_Blog_Media/52452935_l.jpg --- [![Beacon Digital Marketing](https://info.yesandagency.com/hubfs/BeaconDigitalMarketing-August2017/Images/BDM_Logo_Black.png)](https://info.yesandagency.com/) # Healthcare Technology Company Drives Web Traffic and Content Downloads with LinkedIn A healthcare technology company wanted to expand their audience and reach new decision-makers in the pharmaceutical industry with their patient access solution. To do so, we recommend a paid social strategy using LinkedIn prospecting and remarketing campaigns to reach their target audience and drive web traffic and content downloads. ## Launching a LinkedIn Prospecting Campaign We launched a **prospecting campaign** on LinkedIn to drive users to our client’s blog content. Our target audience was employees in the United States who work in the pharmaceutical industry who have job titles like Procurement Specialist, Marketing Director, Director of Pricing, or Sourcing Manager. The goal of the campaign was to drive traffic to site. Every four to five weeks, we switched out the blog post we promoted to keep content fresh and to prevent creative fatigue. ### The Results Over the course of six weeks, we drove a significant amount of traffic to the client’s blog content. Our click-through-rate (CTR) fluctuated based on which blog post we were promoting, but by tracking CTR, we could clearly see which content resonated best with our target audience. Although conversion is not something we typically optimize for in an upper funnel campaign, we did see **a healthy amount of content downloads** as a result of the campaign, **the majority  of them being new contacts.** ## Driving Downloads Through LinkedIn Remarketing In order to take advantage of the traffic we had driven to the client’s blog, We launched a **remarketing campaign** on LinkedIn to serve ads anyone who had previously visited any of the client’s blog posts as well as any related solutions pages on the site. In this campaign, our goal was downloads of one of the company’s white papers. We saw a much stronger CTR on these ads, which we expected, as the audience was more qualified because these people had already visited the website and were aware of the company. We also saw a more cost efficient cost-per-click (CPC) and a lower cost-per-download (CPD). ### The Results We had **close to 30 downloads of the white paper** from this campaign at a strong CPD. ## Reaching New Audiences with Paid Search Most recently, we launched a Paid Search campaign to capture any bottom of funnel traffic through pharma-related searches. Within the first week, we **drove several downloads** of a targeted case study, all of which were from new contacts.     ---   Ready to learn more about [LinkedIn prospecting campaigns](https://info.yesandagency.com/services/linkedin-facebook-social-advertising-lead-generation) that can drive traffic and results for your business? [Contact us](https://info.yesandagency.com/contact/)! #### Side note! ##### Q: What’s the difference between a prospecting campaign and a remarketing campaign? A: A** prospecting campaign** is used to "prospect" for new customers or potential leads. A prospecting campaign generally targets a persona or target audience that you'd like to introduce to your product or service with the goal of driving brand awareness or traffic to site. These are new customers who have never been to your website and are not in your CRM list. A** remarketing campaign** is exactly the opposite. Its purpose is to "re-market" to users who have been marketed to by your company in the past. They have either been to your website, signed up for your email list or even previously been in your lead pipeline. These customers are re-targeted by implementing pixels (or cookies) on your site or uploading CRM lists that you own. The goal of a remarketing campaign is most often leads or conversions. ### BLOG POSTS Enter your email address: ### Enter your email address ![Women Owned Primary Color Reverse RGB_WBE_09.07.16_v1](https://info.yesandagency.com/hs-fs/hubfs/Women%20Owned%20Primary%20Color%20Reverse%20RGB_WBE_09.07.16_v1.png?width=100&height=46&name=Women%20Owned%20Primary%20Color%20Reverse%20RGB_WBE_09.07.16_v1.png "Women Owned Primary Color Reverse RGB_WBE_09.07.16_v1") ### BLOG POSTs - [Popular](https://info.yesandagency.com/technology-company-traffic-downloads-with-linkedin#tab1) - [Recent](https://info.yesandagency.com/technology-company-traffic-downloads-with-linkedin#tab2) - [![The Best 30-60-90 Day Plans for New Marketing Directors](https://info.yesandagency.com/hubfs/iStock-1136998992.jpeg) ](https://info.yesandagency.com/blog/30-60-90-day-marketing-plan) [The Best 30-60-90 Day Plans for New Marketing Directors](https://info.yesandagency.com/blog/30-60-90-day-marketing-plan) [![20 Standout Cybersecurity Ads and Why We Like Them [2024]](https://info.yesandagency.com/hubfs/iStock-1167131951.jpeg) ](https://info.yesandagency.com/blog/20-best-cybersecurity-ads) [20 Standout Cybersecurity Ads and Why We Like Them [2024]](https://info.yesandagency.com/blog/20-best-cybersecurity-ads) - [AI Impact Newsletter Sign Up](https://info.yesandagency.com/blog/ai-impact-newsletter-sign-up) December 08, 2025 [![Is Your Marketing Team AI-Ready? (Interactive Quiz)](https://info.yesandagency.com/hubfs/ebook-lp-image.jpg) ](https://info.yesandagency.com/blog/is-your-marketing-team-ai-ready-interactive-quiz/dni) [Is Your Marketing Team AI-Ready? (Interactive Quiz)](https://info.yesandagency.com/blog/is-your-marketing-team-ai-ready-interactive-quiz/dni) September 19, 2025 ### CONTACT US **By Email:** [Click Here](https://info.yesandagency.com/contact/) **By Phone:** [+1 (800) 310-5343](tel:+1-800-310-5343) **Location:** [Beacon, NY](https://goo.gl/maps/AgFj6DZBxzHUUYAZ7) [** ** ](https://www.linkedin.com/company/beacon-digital-marketing) [** ** ](https://www.facebook.com/beacondigitalmarketing/) [** ** ](https://twitter.com/beacon_digital) [** ** ](https://www.instagram.com/beacondigitalmarketing) © 2019 Beacon Digital Marketing LLC | [Privacy Policy](https://www.beacondigitalmarketing.com/privacy-policy)