The Nonprofit Marketing Toolkit: Comprehensive, Adaptable, and Yours
Raise awareness. Foster engagement. Tell stories of impact. Build relationships with supporters.
Nonprofits know: delivering on a mission requires leveraging tools creatively to do each of these.
If you know Yes& Lipman Hearne or have worked with Williams Whittle, you already know the insights and results that come from team wholly dedicated to the nonprofit sector.
But that’s just the beginning––Yes& is a fully integrated agency with specialized expertise in all the tools you’re considering, and a few you haven’t even discovered yet.
Let’s work together to boost awareness—and transform awareness into action, supporters into lifelong advocates, and engagement into impact.
Ways We Can Assist Your 501(c)(3)
Media Discounts
Expert negotiation that will save you 25-70%
PSA Campaigns
Secure TV, radio, print, and OOH exposure
Audience Insights
Detailed profiles of your audiences (or look-alike audiences) drawn from a data set reflecting the values, behaviors, and media consumption of 200 million online US consumers
Google Ad Grants
$10K/month in free advertising (we can advise on content and optimization, too!)
Audience Surveys
Custom surveys tailored to your unique challenges and opportunities, fielded with subsets we select strategically from your contactable audiences
Event Branding & Production
From theming to production, events that deliver a stellar experience to your attendees
Digital
Comprehensive content and engagement strategies, including SEO, social media, website redesigns, and support for CMS, CRM, LMS, community platforms, and other digital tools
Major & Principal Donor Messaging Strategy
Strategic messaging frameworks and toolkits for conveying alignment with the aspirations of supporters’ philanthropic impact goals
Case Studies
Northeastern University
Launched in a rolling series of activation events across Northeastern’s global 13-campus system, this campaign is on track to raise $1.3 billion.
Mattress Recycling Council
Yes& launched an ad campaign to increase awareness of new mattress recycling laws and to encourage mattress recycling.
National Museum of African American History and Culture
Yes& Lipman Hearne utilized its deep knowledge of the philanthropic landscape to create a successful fundraising campaign for the NMAAHC.