Healthcare Marketing That Moves What Matters
You’re solving for trust, clarity, and connection. We’re built for that.
THE COMPANY WE KEEP
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How Patients Choose Healthcare Providers...and What It Means for Service Line Marketing
Patients may choose a provider in a moment of need—but their decision is shaped long before that appointment is scheduled.
Brand perception, clinical credibility, access, and experience all work together to influence which service lines earn trust and which get overlooked. This blog explores how patients evaluate their options—and how healthcare leaders can align marketing, operations, and physician advocacy to drive smarter growth.
Ideas that spark. Work that performs.
Our Perspective: Why Performance Determines Growth
The entire concept of healthcare marketing has evolved to prioritize the patient experience and measurable performance.
- Consumerism is Driving Access: Patients demand digital access; your "front door" is now your website, call center, and physician offices.
- Your Brand is Internal: A strong brand aligns mission and values, which is essential or recruitment and employee engagement.
- Marketing is a Revenue Stream: Use data to track ROI, identify care gaps, and focus energy on genuine growth drivers.
Yes& partners with healthcare organizations to transform these challenges into opportunities for growth.
Our Capabilities: Engineering Transformation
We help you build the data-driven, empathetic, and digitally-fluent systems required for success in modern healthcare marketing.
- Build data-first brand strategies
- Improve patient and employee engagement
- Creative ideas and campaigns that build brands, change behaviors, and drive business impact
- Strengthen compliance and communications readiness
- Strategic annual marketing planning
- Marketing ROI and analytics (moving from cost center to revenue stream)
- Crisis and reputation management
Your Partners in Driving Growth, Trust, and Transformation
Jean Hitchcock
Senior Healthcare Advisor
Jean Hitchcock is a visionary MarCom leader with 20+ years across hospital operations and healthcare consulting, proving data-driven strategy and human-centered care go hand in hand. As a former CMO and senior leader of MedStar Health, Scripps Health, OhioHealth, and Corewell Health, she’s led through mergers, acquisitions, system branding, and crisis. A board member for two MarTech startups, Jean also serves as Yes&’s Senior Healthcare Advisor, shaping the agency into a well-rounded strategic business partner in healthcare.
Jerry Doyle
SVP, Yes& CommCore
Jerry Doyle is a Senior Consultant and Principal at Yes&CommCore, where he provides strategic media, messaging, and executive communications counsel to pharmaceutical and healthcare clients worldwide. For more than two decades, he has prepared physicians, nurses, patient advocates, scientists, and global key opinion leaders across virtually every therapeutic category, supporting major brands including Johnson & Johnson, Merck, Pfizer, Novartis, Sanofi, Bayer, Genentech, and Novo Nordisk. Jerry has coached more than a thousand medical professionals and healthcare executives for high-stakes conferences, advisory boards, panel discussions, and media engagements across the U.S. and Europe. Prior to joining Yes&, he built his foundation in healthcare communications at Edelman and Earle Palmer Brown, leading campaigns and press initiatives for leading pharmaceutical companies.
Jeff Nowak
Chief Client Officer & Workstream Lead
Jeff is the Chief Client Officer, bringing 20+ years of marketing, branding and agency leadership experience to Yes&. Before joining us, Jeff spent over 12 years at Hill Holliday in Boston, MA as Executive Vice President of Account Management where he led the Bank of America, Optum, Fireball and American Lung Association relationships. During this time, he oversaw all brand, CSR/ESG and sponsorship work in some of the most complex, highly regulated industries in the world. Prior to Hill Holliday, Jeff spent several years at Arnold Worldwide in Boston, running the Gillette/Oral Care business as well as Vonage (telecommunications) and The Hartford (insurance/financial services). Jeff has come full circle at Yes&, as he started his marketing career in Washington DC at Earle Palmer Brown. He holds a BS in Economics from Trinity College in Harford, CT and currently resides in Andover, MA with his wife, Cristen and two daughters, Grace and Eleanor.
Debbie Bates-Schrott
Chief Marketing Officer
With over 25 years in marketing leadership, Debbie has combined creative insight with strategic focus to drive brand growth and inspire high-performing teams. As Chief Marketing Officer at Yes&, she leads initiatives in brand awareness, client engagement, and agency growth, emphasizing relationship-building and long-term partnerships for lasting success. Previously, Debbie led Beyond Definition (formerly Bates Creative), a certified women-owned agency, for almost 20 years until its acquisition by Yes& in 2021. Her career is fueled by continuous learning and a passion for pushing industry boundaries, which she shares as a speaker at events by Adobe, the American Marketing Association, and General Assembly to name a few. Debbie is also committed to community service, serving on non-profit boards such as Blossoms of Hope and contributing to organizations like the American Marketing Association’s D.C. Chapter and the Association of Media & Publishing. Her goal is to inspire progress in the industry and make a positive impact locally.