--- title: "Revamping Piper Companies' Website: Increasing Performance and Reach" description: See how Piper Companies partnered with Beacon Digital to achieve a 7x increase in form submissions and boost overall site traffic. Revamp your website with a professional, mobile-friendly design. image: https://info.yesandagency.com/hubfs/piper-website-cover.jpg --- ![](https://cdn2.hubspot.net/hub/5134629/hubfs/Bacon%20Redesign/topo-overlay-compressed.png?length=1200&name=topo-overlay-compressed.png) ![](https://info.yesandagency.com/hubfs/piper-website-banner.jpg) ###### Website Design # Revamping Piper Companies' Website: Increasing Performance and Reach ###### Up Next: [![The Top Floor Podcast - Exploring the Future of Real Estate Management](https://info.yesandagency.com/hs-fs/hubfs/8.21-The-Top-Floor_-Podcast.png?length=500&name=8.21-The-Top-Floor_-Podcast.png) ##### The Top Floor Podcast - Exploring the Future of Real Estate Management Read More ](https://info.yesandagency.com/creative-design/appfolio-podcast-the-top-floor) ###### Industry: B2B, Web Design, Professional Services ###### Type: Creative & Design ##### Project Details Piper Companies came to Beacon Digital needing a full website redesign, updated brand guide, and collateral to support the company's upcoming annual sales event. Their existing website was built in Wordpress but had low engagement, lacked much visibility in search, and was poorly optimized for mobile use. Piper was looking for significant performance increases as a result of the website redesign. ###### What we did:  - Developed a creative brief, mood boards - Reworked the site architecture - Audited existing site content - Crafted wireframes of all page types - Designed custom, responsive web pages - Built a new website on Wordpress - Optimized for desktop, tablet, and phone   ###### Client Piper Companies is a niche human capital solutions and consulting firm specializing in the deployment of best-in-class services and staffing solutions ###### Deliverables Wireframes, website design and development, UI Kit, SEO research, email templates, sales event logo, sales event collateral, ongoing website maintenance ![work_piper-logos@2x](https://info.yesandagency.com/hubfs/work_piper-logos@2x.png) ![work_piper-website-intro-thumb](https://info.yesandagency.com/hubfs/custom-video-thumbnails/work_piper-website-intro-thumb.jpeg) The new Piper website adapts to desktop, tablet and mobile layouts using responsive frameworks. ![work_piper-typography@2x](https://info.yesandagency.com/hubfs/work_piper-typography@2x.png) ![work_piper-pages@2x](https://info.yesandagency.com/hubfs/work_piper-pages@2x.jpg) We created a modular design system to make it easy to build new pages in the future. ![piper-website-banner](https://info.yesandagency.com/hubfs/piper-website-banner.jpg) Original photography featuring real Piper employees is featured throughout the site to give it a unique, personalized feel. ![stock--portfolio](https://info.yesandagency.com/hubfs/Beacon_2020/images/stock--portfolio.jpg) ![work_piper-logos@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-logos@2x.png?width=190&name=work_piper-logos@2x.png) ![work_piper-website-intro-thumb](https://info.yesandagency.com/hs-fs/hubfs/custom-video-thumbnails/work_piper-website-intro-thumb.jpeg?width=190&name=work_piper-website-intro-thumb.jpeg) ![work_piper-typography@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-typography@2x.png?width=190&name=work_piper-typography@2x.png) ![work_piper-pages@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-pages@2x.jpg?width=190&name=work_piper-pages@2x.jpg) ![piper-website-banner](https://info.yesandagency.com/hs-fs/hubfs/piper-website-banner.jpg?width=190&name=piper-website-banner.jpg) ![stock--portfolio](https://info.yesandagency.com/hs-fs/hubfs/Beacon_2020/images/stock--portfolio.jpg?width=190&name=stock--portfolio.jpg) ### The Challenge **Piper Companies** goal was to redesign their website to better reach prospective clients and educate them about the wide array of industries they served. Piper’s previous site was launched in 2014, and the team felt it no longer reflected who they are as a company and the services they offer. Beacon Digital worked with Piper to completely revamp their web presence to more accurately represent Piper’s work environment and 9+ years of expertise. ###### Color Palette ![work_piper-colors@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-colors@2x.png?width=1300&name=work_piper-colors@2x.png) ###### Typography ![work_piper-typography@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-typography@2x.png?width=1300&name=work_piper-typography@2x.png) ###### Website Video Intro       ###### Website page design preview   ![work_piper-pages@2x](https://info.yesandagency.com/hs-fs/hubfs/work_piper-pages@2x.jpg?width=2400&name=work_piper-pages@2x.jpg) ### The Results Piper now has an easy to navigate and updated site that accurately conveys the Piper way of life, their unique perspective and their expertise. With a bright, clean, yet sophisticated, new look and feel, they’ll be able to stand out as the elite staffing and human capital solutions firm and continue providing thought leadership that grows their reputation and reach. ###### Year Over Year:  ## 7X ###### INCREASE IN form submissions ## 28% ###### Reduction in page load time ## 50% ###### **increase in time-on-page** ## 95% ###### **increase in overall site traffic** ## 9.5% ###### **increase in organic traffic**   ### **More Projects** [![](https://info.yesandagency.com/hubfs/work_cysiv-website-cover@2x.jpg) ###### B2B ### **Promoting a Modern SOC: Cysiv's Website Expansion and Lead Generation Machine** Discover how Beacon Digital helped Cysiv, a rapidly expanding cybersecurity company, enhance their website with new features and content, resulting in a significant increase in web traffic and organic traffic. ](https://info.yesandagency.com/creative-design/cysiv-website-design) [![](https://info.yesandagency.com/hubfs/modo-website-cover.jpg) ###### B2B ### **Taking Modo Labs to New Heights: Refreshing a Web Design** Revitalizing Modo Labs' online presence through a website redesign and lead generation campaign. Discover how Beacon Digital transformed their brand and enhanced user experience. ](https://info.yesandagency.com/creative-design/modo-labs-website-design) [Get Started Today ](https://info.yesandagency.com/contact) [Career Opportunities ](https://info.yesandagency.com/careers) © 2026 Yes& Beacon. All rights reserved. [Privacy Policy](https://info.yesandagency.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2883648.fs1.hubspotusercontent-na1.net/hubfs/2883648/work_piper-website-intro.mp4", "dateModified" : "2022-06-01T04:19:34.779Z", "description" : "Piper website animated intro", "duration" : "PT24S", "height" : 1080, "name" : "Piper Website Intro", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/37744003610?portalId=2883648&size=medium", "uploadDate" : "2020-11-18T21:20:01.702Z", "width" : 1920 } ```