Is Your Marketing Team AI-Ready?

If you had to roll out AI across your marketing team next quarter, how prepared is your leadership team?

We have a documented AI roadmap, budget, and executive commitment

Leaders are supportive but without a clear plan

Interest from leadership is sporadic or reactive

No leadership buy-in at all

1 / 7

Which AI applications are you currently using today? (Select all that apply)

Content ideation and copywriting

Predictive analytics and segmentation

Media buying and campaign optimization

Personalization at scale (email/web)

None yet

2 / 7

If you integrated AI today, how confident are you that your tech stack and data would keep up?

Very confident. Our tech stack is fully centralized, enriched, and AI-ready

Somewhat confident. We’re mostly integrated with minor gaps

Fragmented data and tools would slow us down

Not confident at all

3 / 7

Who on your team can drive AI adoption effectively?

We have in-house experts or a strong implementation partner

Some team members are upskilling now

We rely heavily on vendors for AI knowledge

No meaningful internal expertise or external partners

4 / 7

How ready are you to control AI outputs so they stay legal, ethical, and on-brand?

Formal guidelines embedded into workflows and AI tools

Guidelines exist but aren’t consistently applied

AI content is reviewed ad hoc or not at all

No governance in place

5 / 7

How has AI changed your team’s efficiency?

Significant, measurable time or cost savings

Some wins, but inconsistent

No real impact yet

We haven’t applied AI to operations

6 / 7

Compared to your top competitors, where do you stand on AI adoption?

Well ahead of the curve

On par with most

Playing catch-up

We haven’t assessed this

7 / 7

0–6 | Foundational

You’re just getting started on your AI journey. Right now, the most important steps are aligning leadership, centralizing your data, and building brand-safe AI guidelines. With the right foundation, you can unlock real impact.

Book a Free Consult to start building your AI roadmap.

7–13 | Emerging

You’re exploring AI, but some gaps might be holding you back. Maybe it’s the right tech stack, upskilling your team, or setting clear governance standards. The good news: you’re on the right track.

Book a Free Consult to identify and close the gaps.

14–20 | Strategic

You’ve laid the groundwork for AI success. Congratulations – that’s a huge step! You’re ready to deepen predictive capabilities, improve personalization, and drive smarter business outcomes.

Book a Free Consult to scale your AI strategy with confidence.

21–26 | AI-Ready

You’re ahead of the curve! Your organization is ready to scale AI confidently without losing control or brand integrity. Now it’s about speed, automation, and measurable outcomes.

Book a Free Consult to accelerate what’s next.

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The 3-minute scorecard for B2B marketing leaders