Learn why purposeful adoption starts with aligning people, processes, data, and tools.
02
Steer Clear of Common AI Pitfalls
Spot the four common mistakes that cause AI projects to stall and learn how to prevent them.
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Pilot, Measure, Optimize, Implement
Explore 90-day programs for pipeline acceleration, content leadership, and team efficiency at scale.
How to Build Your AI in B2B Marketing Foundation
Generative AI has opened the door to thousands of possibilities for B2B marketing teams. You can create hyper-personalized campaigns for key accounts, produce thought leadership content in minutes, adapt messaging to each stage of the buying journey, and surface insights that once took weeks to find. You can do all of this with AI. The real question is: are you doing it with purpose?
That’s where most teams get stuck. AI isn’t a magic button. It’s a force multiplier for teams who know exactly why they’re using it, how they’ll measure its impact, and how it will fit within existing workflows, brand standards, and business priorities. Without that, adoption becomes a patchwork of disconnected experiments and subpar outputs that never scale.
AI pays off when you adopt it with purpose. This means integrating AI into marketing functions in ways that are deliberate, measurable, and aligned to what matters most:
